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  • General Assembly Melbourne Level 12A, 42 William St Melbourne, Vic 3000 Australia (map)

Deeper T in conjunction with General Assembly Melbourne, present Leveling-up in User Experience

About This Workshop

You've made it, you are now working in UX and enjoying the work. But you want to grow and move up in your career, but have no defined path.

In this workshop, Mags Hanley and George Cockerill provide a blueprint for developing your UX career, focusing on three groups of skills; deepening technical skills, working with people, and business nous.

You will develop your vision for your UX career, understanding where you are in your UX journey. You will create an actionable plan that will help you move into more senior roles in UX, including training, mentoring and coaching, and identifying projects to practice and strengthen skills.


  • How to pin-point your current skills and experience on a continuum of UX roles to enable you to map out a personal UX career development path
  • The specific skills, methodologies, approaches and mindset that mark out a senior User Experience designer from mid/junior and that allow them to add unique value to clients and organisations
  • The people skills necessary to work at a senior level with stakeholders, collaborate effectively and self-direct, prioritise and focus your own UX work.
  • Understand the role that a senior UXD plays in uncovering and refining business objectives from given requirements and business needs
  • How different technical skills deepen at a senior level and identify which particular skills will be most appropriate for you to strengthen and develop
  • A completed workbook that includes a draft of your personal UX career development plan
  • A PDF of the workshop presentation slides

Prereqs & Preparation

Everyone is welcome to attend, but you will get the most out of this workshop if you have already had some professional experience in UX.

Attendees are asked bring one of their UX deliverables - a sketch, site map, wireframe, screen design, persona, or anything that you've produce during your UX work on a project. This is an input to one of the workshop exercises (not for skills assessment).

About the Instructors

Margaret Hanley

UX Leadership coach and mentor, and Information Architect,
JB Hi-Fi

With 20 years experience in three continents, Mags has developed the user experience for organisations such as Time Out, BBC, Debenhams department store, Yellow Pages (Sensis) and Office of National Statistics UK. Her fields of expertise are information architecture, usability research and management.

She has been teaching UX since 2001 when supporting Louis Rosenfeld, she taught Information Architecture across the world with the Nielsen Norman Group. Over the last 14 years, she has taught information architecture, usability testing, content modelling and UX Management across the world for conferences such as EuroIA, LUXr, IA Summit and UX London.

Her motto when teaching is: 'Theory and concepts are good but practising it is better.' She aims in every class she teaches to get the students understanding why they are doing something, so they can explain, share and defend their decisions.

George Cockerill

User Experience Consultant

George has over 15 years of experience working at pure digital agencies in London and Melbourne, leading teams to deliver measurable results for international brands through beautiful, engaging digital experiences.

George has defined agency and organisational processes and frameworks in UX and digital delivery, drawing on his broad client experience in information architecture, web development, usability, project management, strategy and agency leadership. 
Currently a Senior User Experience Designer at Deakin University, George loves combining his UX and commercial business experience with his passion for coding and visual design.